Hybrid Research Solutions
Business moves fast. You need a market research partner who can help with carrying out scientific market research to support market penetration.
Overview
We combine research methodologies in order to achieve cost-efficient and time-effective solutions that match each of our client’s specific needs. Our teams of qualitative and quantitative specialists work collaboratively to design and deliver mixed methodology research that drives results. Our in-house survey and data collection teams, use state-of-the-art software to offer custom-made data collection and visualisation. Our qualitative researchers bring unique insights that help you understand and measure change.
We carry out market analysis that helps our clients keep pace with the latest trends through an in-depth understanding of the market forces and competitive landscape changes.
Market Analysis
Go-to-market strategy
By combining qualitative insight with quantitative validation, we will define your target segments, refine your value proposition, and identify the most effective channels for launch and scale. Our integrated research methodologies ensure cost-efficient and time-effective solutions tailored to your specific commercial objectives.
Market Landscaping
Using mixed methodology research and advanced data collection tools, we will provide a clear, evidence-based view of the industry ecosystem. This will enable you to position your offering strategically and capitalize on untapped opportunities with confidence.
Market Measurement (Sizing and Share)
Our in-house survey and data collection teams will deploy state-of-the-art tools to generate accurate, customized insights into total addressable markets and competitive positioning. By combining quantitative precision with qualitative depth, we will help you understand performance, track growth, and make informed strategic decisions.
Partner Identification and Selection
Through rigorous market screening, stakeholder interviews, and performance benchmarking, we will assess alignment, capability, and long-term value potential. Our collaborative research teams will provide data-driven recommendations to help you select partners that reduce risk and maximize strategic advantage.
Competitive Intelligence
It is important to know what your competitors are doing and identify ways to differentiate and improve your competitive position. This is done by:
Competitor profiling
Competitive benchmarking
Competitor activity monitoring
SWOT analysis
Consumer Research & Insights
Understand the ever-evolving needs of your customers and anticipate emerging trends to best leverage opportunities and win the market.
Brand insights
Market segmentation
Customer satisfaction and loyalty analysis
Customer satisfaction and loyalty analysis
Concept testing & Pricing research
Campaign effectiveness and measurement
Telephone Research
When focusing on niche audiences, at times they are often not accessible through online panels. When this is the case, we recommend using a telephone approach. Through this, we can deliver high quality structured data, at a fast turnaround.
CATI
We collect detailed and reliable data through our CATI services; our experienced team of interviewers and state-of-the-art technology are ready to take on any CATI research assignment. We have an unrivaled ability to retrieve high quality B2C and B2B data from major and niche markets throughout both Africa and globally.
Online research
Online surveys are generally the most effective, and cost efficient method of collecting quantitative market research data. We have access to over 50 million people worldwide and can interview a wide range of business and consumer audiences. We know the difference between panel profiles and are constantly finding ways to make sure the data is genuine and good quality.
Virtual Market Research
We have a suite of virtual market research tools that provide our clients with the flexibility to get the best results. We also provide professional moderators for the projects. Through every step, a Fieldwork expert will be there to make sure everything goes smoothly.